What
is PageRank?
By Jakob
Jelling
Chances
are you have been on the Internet and have been surfing in and
out of websites looking for valuable information pertaining to
a favorite topic or researching a subject for school or work.
As you type in keyword(s) you match the information you are searching
for on Google, you come up with 10,000 pages of information. It’s
virtually impossible to go through every one, so you refine your
search by adding more exclusive keywords. Voila the number of
pages reduces to around 1,000. Still this is a lot of pages, but
you start looking through the information to find what you want.
As
you go through the first 10 links on the page, WHAM! The information
you needed to find was in the first or second in order of PageRank.
You wonder how did they get such a high rank on Google? You may
think it was very expensive to get that site at the top of the
heap. The funny thing is, with a little know how and about $75
you too can go for the top.
Search
Engine Optimization or “SEO”, has become a standard in the web
design industry, every customer of a good web designer wants to
be number one in their keyword and may be willing to pay the extra
money to get there. A good web designer will dress up a web sites
home page to match the requirements of their client on specific
keywords. The client will also pay more for the exclusivity to
remain there untouched. SEO has become a niche for a lot of web
companies. They know if they can get the company to the top fast,
the word of mouth will be helpful toward their business.
Through
specialized META tags (hidden group of keywords) the web designer
will strategically place keywords multiple times in the title
bar, keywords, and even as hidden text. Some search engines have
figured these tricks of the trade out and have banned certain
websites from their indexes. Google has become the engine of choice
for a lot of people today. There is a different logic Google uses
to calculate page rank and keywords is only a portion of it.
Google
actually uses a specialized mathematical equation to place your
site in a predetermined order. First things first, if your website
is a keyword, that does not automatically give you a top spot.
It will take time to move up the ranks and you should register
with Google as soon as possible to drive your rank upwards. But
just having the right URL (Universal Resource Locator) doesn’t
guarantee the top spot either. You must also be swapping or reciprocating
links with other Google users. The more you use Google websites
that are indexed the faster and higher your site will go in the
ranks.
A
Google robot will visit your site frequently so continue to modify
your code and keep checking its rank and status. Eventually, your
site will drive up the ranks and land on top. It may take time
and work, but you will get the hang of keeping it there once you
employ the right mix of keywords with links. Some companies can
charge up to $1,000 for the top spot, they employ the same techniques,
even though they don’t want you to know this. Keep your META tags,
title, keywords and content in line with your keywords and continuously
look to optimize them. Under no circumstances take another persons
keywords off of their code; this is potentially dangerous as you
could be violating copyright laws.
Good
Luck!!!
Jakob
Jelling is the founder of http://www.sitetube.com.
Visit his website for the latest on planning, building, promoting
and maintaining websites.
Article
Source: http://EzineArticles.com/
