Smartpages
- Legitimate SEO Or Spam?
By Niall
Roche
Smartpages
are highly optimized pages which draw stampeded of search engine
traffic to your website....or so the sales blurb goes. The fantasy
is that smartpages are the push-button answer to online success.
The reality is quite far removed from that.
In
the world of online marketing everybody is striving to gain any
advantage over the competition. To that end some people are willing
to go to any lengths to gain a foothold online. When smartpages
first appeared they seemed the answer to every search engine optimizers
dream. Feed in a list of keywords and out comes thousands of highly
optimized pages for you to upload.
One
small problem. Smartpages are nothing but redirects. The pages
generated by these programs are filled with hyperlinks and Heading
tags that "fool" the search engines into thinking these are actually
relevant pages of content. Therein lies the problem. If you're
out to fool any search engine then you're looking at short term
benefit and long term problems for your business.
Let's
make this clear. Smartpages offer no true value to the search
engine or web surfer. They are designed for one purpose - to send
traffic to sales pages. The unfortunate fact is that any dummy
can assemble a list of keywords and upload their smartpages in
just a few minutes. Yet again the search engine results are skewed
because they constantly have to filter these junk pages from their
indexes. I wonder did the creator of these products ever pause
and take account of the damage they've caused to search engine
results worldwide? Not one of them has ever stepped forward to
speak up on this matter.
Of
course the guys marketing these products are going to defend them.
Who can blame them really except to say a good product doesn't
need to be defended. If there's nothing wrong with the product
or the process then why does it need to be defended?
Can
smartpages get your domain banned? Absolutely and even the product
creators advise to never host smartpages on your main domain.
They advise you to upload the smartpages to another domain with
a different webhost on a different IP address. If smartpages are
so totally harmless and ethical then why do you need to hide them
like this?
Are
smartpages still effective? To a lesser extent yes they can still
be used as part of a search engine optimization policy. A far
better policy however is to simply put useful, keyword rich content
on your site and enjoy lots of legitimate search engine traffic
for years to come.
This
article was provided courtesy of Search Engine Fuel where you'll
find lots of useful information on effective
search engine optimization.
Article
Source: http://EzineArticles.com/