Using
Blogs for SEO
By Russell
Savige
Why
Start A Blog?
I
knew about blogging and blogs for years before I actually started
my first blog... So this begs the question... "Why did it take
me over 4 years to start my 1st blog?"
Well,
why would I want a blog? After all, blogs are just for geeks,
self opinionated left or right wing zealots pushing some obscure
political agenda, teenage school kids waffling on about their
zits and boyfriends or technical journals full of terms and jargon
only a rocket scientist could understand.
And
I never bothered with blogs or the development of the "blogosphere"
again.
Then
something changed the way I viewed blogging about July 2004. I
was introduced to using a blog as a tool for SEO - Search Engine
Optimization. In the crudest form it was almost spamming, but
done properly, it will get your website pages spidered almost
immediately and indexed in less than a week.
Blog
and Ping
The
crude method involved first setting up both a blogger (.blogspot)
blog and a free myYahoo page. You add the RSS or Atom link from
your blog to your myYahoo page, so that your blog feeds into your
myYahoo website.
You
then write a page into your blog with links to webpages that you
want Google and Yahoo to find and index. After posting your new
blog entry, you then ping your myYahoo page to tell it that there's
a new entry at your blog. Then you go to Yahoo, open your myYahoo
page, and the blog headline should be there.
The
assumption is that Yahoo would spider all feeds going into it's
myYahoo pages and because Google owns Blogger.com they would spider
all new blog entries at Blogger.com ... and in fact this is indeed
what happens. Start a blog, add entry's to it every day, and in
less than a week it will be spidered as soon almost as you post
to it. But you must post daily.
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Russell Savige is the owner of SEO-easy SEO-easy publishes the latest Search Engine
Optimization techniques as they become available.
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